Conscious Car Simulator

Can you help Confused.com with a new autonomous car simulator campaign.

The ‘Conscious Car’ simulator allows you to programme an autonomous car’s ethical decisions by choosing who to protect in the event of a collision.

You are faced with a random selection of tough decisions. Do you drive into a wall, or steer into three dogs? Or do you protect two elderly people, or one child? It’s a tough decision… All frivolity aside, these are the decisions autonomous cars have to make, although a third (35%) of UK drivers wouldn’t want a driverless vehicle to make decisions on their behalf in the event of a collision.

The simulation anonymously collects all answers and the data will be used as part of an industry report on autonomous cars, which is due for publication in early September.

The more people that complete the simulation, the more robust data will be which makes for a more exciting report. So far they have had close to 2,000 people take part in the experiment. They will of course share the report when it’s finished.

Click on the link here to fill in this survey  ‘Conscious Car’ simulator

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Swansea

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